Customer and Impact teams merge in exciting new chapter for Unity

Unity’s Customer and Impact teams have merged to strengthen our distinctive profit-and-purpose approach to banking

We’ve integrated specialist expertise with products supporting social, economic and environmental change. This will help customers achieve stronger financial and social outcomes. It also underpins our double bottom line. This is to achieve sustainable financial performance as well as positive impact.

Joshua Meek has been promoted to Chief Customer and Impact Officer to lead the new function. Joshua joined Unity in 2022 and has helped embed impact measurement across the bank while supporting growth in mission-aligned sectors. His achievements include co-leading Unity’s Green Tariff lending, investing in Local Climate Bonds and developing our Impact Toolkit. He also co-created Unity’s Money Market Loans proposition.

Joshua said: “At Unity, commercial success and social impact go hand in hand. Both are fundamental to our double bottom line ambition. By bringing our Customer and Impact teams together, we’re creating a more joined-up experience for customers. It will give them access to both expert banking support and deeper insight into the impact they create. This will help organisations unlock greater value from their relationship with Unity. It will support their growth ambitions. It will also strengthen the positive outcomes they deliver for people, communities and the environment.”

A number of new roles have been created as part of the integration. Internal promotions include Liam Marshall as Director of Commercial Strategy. Leanna McEwan is now Head of Commercial Banking Services. External appointments include Sasha Afanasieva as Head of Impact and Sustainability Management. Lizzie Colden is the new Director of Customer Strategy.

Colin Fyfe, CEO at Unity Trust Bank, said: “This marks an exciting new chapter in Unity’s 42 year history. By bringing together customer, commercial and impact expertise, we’re deepening the value we deliver to customers. Our vision is to be the bank of choice for all socially-minded organisations in the UK. We will continue to support our customers to grow sustainably. This also positions Unity strongly to deliver our ambition. This is to double the size of the bank and double our impact by 2030.”

Find out more about our approach

Discover how we combine banking with positive social, economic and environmental impact.