Published: May 10, 2017
Unity Trust Bank, a Birmingham based commercial bank with a social conscience, is delighted to announce the appointment of Daryl Wilkinson as Director, Customer Propositions and Strategic Marketing.
Daryl, who created and led Nationwide Building Society’s Group Innovation Lab and Digital Development team, reports to CEO Margaret Willis and will sit on the Bank’s Executive Committee.
Daryl brings first-hand experience of the SME sector having founded and led DWC Ltd, a specialist digital consulting, brand communications and software development company. He has previously held senior management positions at the Royal Bank of Scotland and Northern Rock Bank, contributing to the restructure and return of these institutions to the private sector.
“I love the brand promise and believe in its purpose: helping organisations that share our values to prosper and contribute to economic, community and social change” said Daryl. “I am excited by this new challenge and committed to helping the Bank to create a better society by delivering such a unique, authentic and enormously compelling proposition for socially-minded organisations.”
Commenting on the appointment, Margaret Willis, CEO of Unity Trust Bank, said: “I’m delighted to welcome Daryl to the Executive Team. His wealth of experience will be pivotal to further strengthening our brand profile and achieving our growth plans.”