Published: September 28, 2023
Unity Trust Bank has announced the appointment of Nina Chaidemenaki as its new Customer Insights and Partnership Manager, as part of the bank’s ongoing commitment to enhance customer experience.
Nina is skilled in working across a variety of market sectors including healthcare, insurance and finance. She joins Unity from Critical Future, a strategy and technology company. Nina is also the co-founder of not-for-profit organisation, Women4Cyber Greek Chapter. It focuses on empowering women to enter the business sector by strengthening their skills and knowledge and providing networking opportunities.
In her new role at Unity, Nina will be responsible for identifying customer needs. She’ll also create strategic partnerships to address new and emerging business demand. This will improve customers’ overall banking experience. With a strong background in market research and analytics, she’ll be using her depth of knowledge to advance the bank’s customer-centric approach.
Unity Trust Bank offers a full range of business banking services and lends to customers that positively impact society. Its ambition is to become the bank of choice for all socially minded organisations across the UK.
Commenting on her appointment, Nina said, “I’m thrilled to be working for an organisation that helps its customers contribute to positive economic, social and environmental change. I’m proud to support Unity’s mission to help create a better society through responsible lending. I look forward to working in close collaboration with our customers and partners. I’ll enjoy listening and responding to their evolving needs so we can continue to deliver excellent service.”
Louise Pursglove is the Head of Brand & Proposition at Unity Trust Bank. She said: “We are so pleased to welcome Nina to Unity and to continue to strengthen the relationship between the bank, our customers and partners.
“With her valuable experience in market research and analytics, Nina will help to provide vital insights. These can help us better understand and serve our customers. This will help us to become the bank of choice for ethically minded, value-driven businesses.”