Unity Trust Bank appoints Daryl Wilkinson to head up customer propositions and strategic marketingPress Releases Published: May 10, 2017 12:43 pm
Unity Trust Bank, a Birmingham based commercial bank with a social conscience, is delighted to announce the appointment of Daryl Wilkinson as Director, Customer Propositions and Strategic Marketing.
Daryl, who created and led Nationwide Building Society’s Group Innovation Lab and Digital Development team, reports to CEO Margaret Willis and will sit on the Bank’s Executive Committee.
Daryl brings first-hand experience of the SME sector having founded and led DWC Ltd, a specialist digital consulting, brand communications and software development company. He has previously held senior management positions at the Royal Bank of Scotland and Northern Rock Bank, contributing to the restructure and return of these institutions to the private sector.
“I love the brand promise and believe in its purpose: helping organisations that share our values to prosper and contribute to economic, community and social change” said Daryl. “I am excited by this new challenge and committed to helping the Bank to create a better society by delivering such a unique, authentic and enormously compelling proposition for socially-minded organisations.”
Commenting on the appointment, Margaret Willis, CEO of Unity Trust Bank, said: “I’m delighted to welcome Daryl to the Executive Team. His wealth of experience will be pivotal to further strengthening our brand profile and achieving our growth plans.”
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About Unity Trust Bank
Established in 1984, Unity Trust Bank is a commercial bank with a social conscience, working with organisations that aim to have a positive social impact through community, economic or environmental change.
Independent since December 2015, the Bank’s purpose is clear: to help create a better society, by working with organisations that share our values and philosophy and believe in supporting the common good, not just maximising profit. This is all part of the Bank’s “double bottom line” philosophy.The Bank’s commitment to delivering a positive social impact can be seen through its investment in customers, communities and staff.
Unity Trust Bank was one of the first Living Wage employers, is a Fair Tax Mark business and currently holds the Investors in People Gold standard. We support charities and communities through volunteering, education and fundraising.
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