About that first tweet
Social media is part of how the world now does business and communicates: in the UK alone there are 41 million people on Facebook, and 10 million on Twitter. But has social media become a critical part of how the world does good?
At Unity Trust Bank and Social Misfits Media, we engage every day with charities, social enterprises, and other organisations who are dedicated to making social change. And yet, many of them are not strategically using social media to broaden their audiences, spread messages and, crucially, fundraise. That's why we've put together "About that First Tweet" - a practical guide to social media for charities and social enterprises.
In our Guide, we assemble the thoughts of nearly 200 small and medium-sized charities and social enterprises on social media. The Guide also includes interviews with social media experts from Twitter, Facebook and LinkedIn, all of who give tips on how to best engage with the platforms they provide; case studies of organisations who've successfully used social media to achieve off-line goals; a checklist of reminders and tips; and further reading.
We hope you’ll find the Guide helpful, and we look forward to hearing from you about your own social media experiences, success stories, and questions. Enjoy and make sure you share!
Click here to download "About that First Tweet"